What I do: 

I work best at the intersection of creativity, communication and strategy. 

I’ve worked to develop and execute communications and content marketing strategies for startups and some of the largest companies in the world. 

I specialize in communications and content for regulated industries, including legal, financial and medical, including digital and social content. The challenge of knowing the regulations, understanding the material and presenting it in a way that is best accepted by the audience is my forte. 

Content Strategy & Public Relations:  

  • Public relations strategy development; including messaging and tactical planning.

  • Develop and implement content editorial calendar to manage content and plan specific, timely marketing campaigns.

  • Research, write and pitch product and corporate press releases, media alerts, bylines, op-eds and broader, softer human interest and industry leader pieces.

  • Write content for education and promotional marketing collateral.

  • Develop and execute internal and board/shareholders communication strategy.

Digital Content & Copywriting:

  • Manage social and new media efforts with particular focus on promotion in regulated industries.

  • Write digital content, including web copy, online media kits, email/mobile content, educational and promotional materials. 

  • Draft speeches, presentations and other communications for senior management.

  • Develop scripts, storyboarding and artistic direction for promotional videos.

  • Knowledge of social and website analytical tools and SEO keyword development. 

Event Planning & Management:

  • Determine best networking, speaking and sponsorship opportunities.

  • Develop and implement plans for measuring effectiveness and follow up.

  • Assist in creating content for speaker or panel presentations.

  • Logistics planning including on-site research, day-of event management and budget management.